Self-Marketing (Not Prostitution)

Jan 04 2011 Published by under [Education&Careers]

So what do you get when you search Google for images labelled for reuse with the key words "self marketing"?

Self-marketing kittens (Click for source)

In the real world, marketing yourself takes a bit of real effort, although being cute and fluffy helps.

What, you say? Why should you market yourself?

OK, I can back up a step.

Unlike our feline friends, you do not need someone to take you into their home and feed you. You need people to employ you so you can buy a home and food and clothing and...

Our kute kittehs plan to find a source of life and love till death do them part. You are likely to move around in your career, whether you are in industry or academia, whether your degree falls in science or business.

Any time you need to change employers, you will need to market your skills and accomplishments. If you want a raise or promotion with your current employer, you will need to market your skills and accomplishments.

With Google playing a role in screening potential employees, you better have your online identity in order as well!

Click for Source

When was the last time you auto-googled? What percentage of the hits actually involved you? Were any of the top items negative?

Reach Personal Branding provides a free Online Identity Calculator to help you assess your unique online identity. Your profile will be mapped on this graph:

More information about the Reach program can be found by clicking the graph.

Tomorrow I will discuss two books on self-marketing, including one by the founders of Reach Personal Branding.

I am pleased to be moderating a discussion of this topic at Science Online 2011 at 2 pm on Sunday, January 16. The Program Description from the wiki follows below:

Room D - Standing Out: Marketing Yourself in Science - Walter Jessen, Pascale Lane and Kiyomi Deards
An open-floor discussion on the methods and tools for developing, communicating and maintaining your personal brand in science.

  • The advantages and benefits of developing a personal brand in science.
  • Where can you turn for help in developing your personal brand?
  • What's worked for you? & What hasn't?
  • How does personal branding ease transitions between traditional and non-traditional jobs in science?
  • How does personal branding increase your impact in academia?

Let's get the discussion going now, especially for those of you who will not attend the unconference. What thoughts and questions do you have about developing your personal brand, online or in real life?

6 responses so far

  • Bashir says:

    I do google myself on a semi-regular basis, and come up on the first page. One problem is a shared name with a semi-famous recently deceased artist. That person is always first.

    Would actually getting a domain with my name improve the situation? Even if it just forwards to files on the university servers.

    • WhizBANG! says:

      Shared names, or common names, are a big problem. I don't have to put up with this one, and the Reach Tool does ask if you have a common or shared name. The link from the graph discusses strategies to use for these issues.

  • rknop says:

    Hurm -- if I do a Google image search on "self marketing reuse" (without the quotes), indeed the first image is these kittens... at this site. Seems circular, somehow.

    Re: my Google profile, I'm not so worried about it. It is perhaps a little sad that the #4 or so result for "Robert Knop" is a blog post from around the nadir of my pre-tenure sadness from a few years ago. But at least it's all me. Well, except for that Rob Knop guy who has an Emmy award; that's no me.

    • Pascale says:

      The kitties were located using Google images with key words "self marketing" and the "Labelled for reuse" selection in the advanced search dialog. Now I'm perpetuating it.

  • becca says:

    Re: common names: Did you know I am a hairstylist on sex in the city? I imagine this alter-ego existence is much more glamorous than mine.
    Actually, I am radically less worried about what comes up when I google myself and much more concerned about what happens when I PubMed myself. Any idea what to do about that?
    R. Weinberg is an AWESOME name to be a cancer biologist with/sarcasm

    Although, I have had some great conversations about it. Hopefully I'll get to meet him someday.

  • Tybo says:

    Auto-googling is always a disappointing affair for me. I can type my full name in quotes and get hundreds of different people - my full name really is THAT common. Changing up initials is useless at that point. On the other hand, I could probably get away with any online or press reported blunder or offense, and it would be well buried under all my name matches.

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