So what do you get when you search Google for images labelled for reuse with the key words "self marketing"?
In the real world, marketing yourself takes a bit of real effort, although being cute and fluffy helps.
What, you say? Why should you market yourself?
OK, I can back up a step.
Unlike our feline friends, you do not need someone to take you into their home and feed you. You need people to employ you so you can buy a home and food and clothing and...
Our kute kittehs plan to find a source of life and love till death do them part. You are likely to move around in your career, whether you are in industry or academia, whether your degree falls in science or business.
Any time you need to change employers, you will need to market your skills and accomplishments. If you want a raise or promotion with your current employer, you will need to market your skills and accomplishments.
With Google playing a role in screening potential employees, you better have your online identity in order as well!
When was the last time you auto-googled? What percentage of the hits actually involved you? Were any of the top items negative?
More information about the Reach program can be found by clicking the graph.
Tomorrow I will discuss two books on self-marketing, including one by the founders of Reach Personal Branding.
I am pleased to be moderating a discussion of this topic at Science Online 2011 at 2 pm on Sunday, January 16. The Program Description from the wiki follows below:
Room D - Standing Out: Marketing Yourself in Science - Walter Jessen, Pascale Lane and Kiyomi Deards
An open-floor discussion on the methods and tools for developing, communicating and maintaining your personal brand in science.
- The advantages and benefits of developing a personal brand in science.
- Where can you turn for help in developing your personal brand?
- What's worked for you? & What hasn't?
- How does personal branding ease transitions between traditional and non-traditional jobs in science?
- How does personal branding increase your impact in academia?
Let's get the discussion going now, especially for those of you who will not attend the unconference. What thoughts and questions do you have about developing your personal brand, online or in real life?