Today's update from Little Pink Book, a website for women in business, advises us to be Powerful in Pink. When I came of age in the 1980s women who wanted success dressed like men with boobs: suits, button-up shirts, and floppy bow ties.
Work fashion moved in a more feminine direction through the 1990s, but many adult women still shun pink because of its weak, girly connotations.
Zappos offers 12,417 pairs of black shoes for women, while only 933 come in pink, including actual ballet shoes. Even that boy color, blue, includes 1,600 pairs of women's shoes.
"Only Barbie wears pink."
While former Vogue editor Diana Vreeland once said, "Pink is the navy blue of India," ask most driven, focused, passionate, career women what they think or feel about the word pink and you´ll get an earful. Only the most confident men wear it. And until recently, ambitious career women avoided it like the plague. It´s not just about color.
Throughout your life pink has been symbolic. Since the day you were born and a pink cap was placed upon your head, the color partly defined who you were and who you felt you could or could not become. At times pink was confining, girlish, degrading, liberating or all of these.
But today a growing number of women who are at or heading for the top are comfortable with their own pinkness – the color, the attitude, and the opportunity it represents. They are embracing their femininity along with their strength, their compassion and resilience, power and passion.
Can we wear pink and be taken seriously as something besides a wife, mother, model, or reality TV star?
I never really liked pink, and I dressed my own daughter in the entire rainbow. However, I am not afraid that pink will diminish me in some way. I own and wear clothing in a variety of shades of pink. This color symbolizes the feminine in our society, and I am a woman: strong, proud, and glad to kick your butt with my magenta high heels if need be.