Think Pink!

Sep 09 2011 Published by under Women as leaders

Proudly by Nine West, $89 at Zappos (Click for more)

Today's update from Little Pink Book, a website for women in business, advises us to be Powerful in Pink. When I came of age in the 1980s women who wanted success dressed like men with boobs: suits, button-up shirts, and floppy bow ties.

Work fashion moved in a more feminine direction through the 1990s, but many adult women still shun pink because of its weak, girly connotations.

Zappos offers 12,417 pairs of black shoes for women, while only 933 come in pink, including actual ballet shoes. Even that boy color, blue, includes 1,600 pairs of women's shoes.

"Only Barbie wears pink."

Cynthia Good, founding editor and CEO of Pink, gives her take on this color:

While former Vogue editor Diana Vreeland once said, "Pink is the navy blue of India," ask most driven, focused, passionate, career women what they think or feel about the word pink and you´ll get an earful. Only the most confident men wear it. And until recently, ambitious career women avoided it like the plague. It´s not just about color.

Throughout your life pink has been symbolic. Since the day you were born and a pink cap was placed upon your head, the color partly defined who you were and who you felt you could or could not become. At times pink was confining, girlish, degrading, liberating or all of these.

But today a growing number of women who are at or heading for the top are comfortable with their own pinkness – the color, the attitude, and the opportunity it represents. They are embracing their femininity along with their strength, their compassion and resilience, power and passion.

Can we wear pink and be taken seriously as something besides a wife, mother, model, or reality TV star?

Click for source

I never really liked pink, and I dressed my own daughter in the entire rainbow. However, I am not afraid that pink will diminish me in some way. I own and wear clothing in a variety of shades of pink. This color symbolizes the feminine in our society, and I am a woman: strong, proud, and glad to kick your butt with my magenta high heels if need be.

7 responses so far

  • Honestly, while I was very anti-pink as a kid, I largely don't wear it as an adult because it makes me look pale and ill. It's hard to feel empowered when everyone asks you if you're feeling alright.

  • becca says:

    "Only the most confident men wear it. "
    Ricky Santorum is among the most confident men?

  • StJason says:

    Pink-schmink. It's the five-inch heels that I object to.
    Women complain about their shoes, but still buy monsters like these in droves. It's not as though there aren't flats or other more comfortable and less ankle and toe-destroying footwear out there.
    The fact that pink has been co-opted to sell things to little girls only adds on lairs to this.

    Should women avoid pink because it identifies them as female? No. They should avoid it because it connotates them to children. Just as a adult male shouldn't wear a batman T-shirt, as he isn't 7 anymore.

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