In October 2009 we adopted a kitten. Ozzie was a little ball of fire, with the loudest purr I have ever heard. Unfortunately, he caught feline infectious peritonitis and died after a short 4 months in our home.
Today we received a notice from Home Again, asking us to renew his registration for their lost pet service. Not a piece of direct mail, but a personalized, addressed-to-my-husband email.
Home Again registers those identification chips that allow lost pets to, well, go home again. Willow, the Colorado cat who was reunited with her (original) owners after several years and a trip to Manhattan, provides the most recent example of the success of this type of program.
When Ozzie's ninth life ended, we really didn't think about the chip thing. We figured that the vet would recover it prior to cremation, or that the latter process would take care of it. When we did not renew the subscription last year, we thought that would end it. We would have thought that our move and the elimination of the account email would end our correspondence with the service, but this morning my husband got another reminder. They must have cross-referenced to our other cat's registration.
I realize that persistence of this sort is necessary in a service business. I know the monetary cost of sending that email is trivial.
I just wish Home Again provided an easy link for noting that you no longer have the pet in question.
We have moved on. Dottie Hinson Lane (named for the Gina Davis character in A League of Their Own) has lived with us since April 2010, and she is chipped. We will continue her registration. We believe in this process.
Being reminded of a dead pet once a year just puts a sad spin on your day.