What I Am Reading: Better Presentation Design Version

Oct 10 2012 Published by under [Information&Communication]

When I first started in this business, slides were actual slides. With our early model computers, we carefully printed out our slides, had them photographed, and collected our 35 mm slides for loading in carousels. If the presentation were a big deal, like a national meeting, our art staff would generate blue diazo slides.

Soon we had PowerPoint. For a hefty fee, we could purchase full color slides. As the cost of slide printers dropped, we began to see the unfortunate consequences of eliminating designers and artists from this process. Now, with inexpensive digital projectors (some of which can present from your iPhone) we not only face the dilemma of unlimited colors, but also the potential for motion sickness from ill-advised animations and transitions.

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I cannot remember where I stumbled across the recommendation for slide:ology by Nancy Duarte, but I am grateful. You probably know her group's work; they designed a little slide show for Al Gore called An Inconvenient Truth.

I have made my way through 80% of the book now. In general, it recommends a "less is more" approach. Uncluttered backgrounds, limited words, and striking images improve most presentations. Most chapters include before and after slides. If I could boil the book down to one line, it would be something like:

Step away from the templates!

My favorite part so far is the chapter on creating movement. We need to view our presentations not as a series of slides, but with a more cinematic approach. Careful use of animations and transitions can achieve this effect. I have screenshots of a double-paged spread below, illustrating a series of slides:

Click to enlarge

For those of you who cannot see the movement generated through transitions, color, and graphics, I captured images of each slide and put them into PowerPoint to generate this video. Please forgive the fuzziness of the enlargements!

Academics depend on clear presentations to get our message across. When was the last time you felt inspired by a slide show?

I thought so.

slide:ology is available in both dead tree and electronic format. Click, buy and make your slides better.

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